We claim to be foodies but do the figures add up?

Take OFM's food fact test. By Rebecca Seal.
  
  


1. One in five of us seriously believe that we have a food allergy. But how many of us are really intolerant?

a. One in 5

b. One in 20

c. One in 100

c - Only about one per cent of adults have a real food allergy, but the 45 per cent of adults who think they have trouble digesting milk have done wonders for the soya milk industry - consumption has doubled since 1998.

2. The Atkins diet, the biggest weight loss programme of the 21st century (so far), has been eclipsed by the GI diet. But which of these is true:

a. The Atkins diet causes halitosis.

b. 1.35 million Brits are still on Atkins - i.e. still gorging on bacon for breakfast

c. The company has just filed for bankruptcy with debts of over £169.7 million.

They are all true.

3. Which of these sentences is true: this year's diet, the GI, caused a rise in sales of...

a. Blackberries by 115 per cent

b. Brazil nuts by 604 per cent

c. Porridge oats by 80 per cent

They are all true. The top UK producer of oatcakes, the GI dieter's favourite snack, had to build extra factory space to meet demand after GI diet books tipped them as the best nibble for weight loss.

4. Given that we eat 'on the go' an average of 372 times a year, how many takeaways do we buy each year?

a. 200,000

b. 2 million

c. 2 billion

c - plus 675 million meals are now eaten in restaurants every year too.

5. So how many meals are cooked from scratch at home today?

a. 8 per cent

b. 15 per cent

c. 40 per cent

a - we spent £18 billion on convenience foods last year, which is just as well as only 3 out of 10 of us can actually soft boil an egg and only 20% of under-35s know what a chump or loin is (a cut of meat, duh!). Though perhaps that's not so shocking given that the fastest growing food trend in Britain is not the GI diet but vegetarianism (5,000 of us go veggie each week).

6. Considering how little we cook, bizarrely, a whopping one in four of us owns five or more kitchen devices like steamers, breadmakers or sandwich toasters? So how many of those actually use them?

a. Everyone

b. 50 per cent

c. A third

c - the rest of them gather dust on the shelf as 89 per cent of us own microwaves, all the better to cook one of the £1 billion worth of ready-meals we guzzle each year.

7. How many young adults are classified as binge drinkers?

a. Under 10 per cent

b. Over 20 per cent

c. Nearly 50 per cent

c - and the number of women drinking more than the recommended amounts has risen by 70 per cent in the last 15 years. Fewer than one in five people would consider cutting their intake.

8. We think we are becoming more caring about our food choices which is why we now spend more that £140 million annually on Fairtrade products, right? Not if you compare the figure we spent in supermarkets from April to June this year, which is...?

a. £17.3 billion

b. £900 million

c. £500 million

a - of which only 0.2 per cent is spent on Fairtrade.

9. Conventional farmers can legally use over 300 pesticides - a Cox's apple is often sprayed up to 16 times with as many as 36 different chemicals. And how much do think it costs to remove those chemicals from our water supply?

a. £3 million a year

b. £45 million a year

c. £120 million a year

c - and it is worth noting that organic farms can only use four chemicals.

10. How much does the food industry spend on changing the colour, texture or shelf life of food?

a. £300,000

b. £2 million

c. £11 billion

c - 540 different food additives are available to the food industry. And while we may claim we like our food as natural as possible, we like our food looking perfect even more.

 

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