What is it? Hugh Fearnley-Whittingstall versus EU fishing rules has been the food campaign of the year, turning a potentially tedious debate about regulation into drama on the high seas. EU rules mean between 40 and 60% of catches are discarded unnecessarily, with Hugh aiming to stop this. Inevitably there's an app, free for iPhone, iPad, and iPod touch.

Key ingredient? The issue is getting the public to eat lesser known species currently dumped overboard. This nudges them towards flounder and coley rather than salmon and tuna via 50 sustainable fish recipes, drawn from his River Cottage books, complete with step-by-step video, which removes all the head-scratching.

What if you're a heartless pig? Works fine as a recipe collection. Perhaps the surrounding messages, such as Fish2Fork's maps of sustainable places to eat might sneak into what remains of your conscience.